Made of More

Guinness

Multi-year print and social campaign paying homage to and reviving the black and white roots of the globally recognised brand. Creative was tied to an editorial calendar and culturally relevant events.

Before & after golf tournament tactical ads

Tactical rugby ads

Social media 'Blackout' reactive post

Guinness 'Fragrance' April fools

'Lunar Eclipse' Limited edition poster 

Grand National & Derby Day press ads

Social playbook

Sketches