Guinness 'Made Of More'
Brand / Advertising
Ireland, UK, Nigeria, Cameroon, Ghana, Indonesia

Oversaw creative for Guinness globally.
Range of work included quick, on the fly, tactical social media creative through to full blown out of home campaigns across UK & Ireland.
Tactically I helped revive the beloved idea of things that look like a pint of Guinness and expanded on it, tying it to key cultural and calendar events to help drive association and relevancy.

Rugby World Cup 

'The Masters' tactical print ads pre & post golf tournament

Olympics concept sketch