Hashtag OOH
Campaign
London / International

Developed the hashtag iconography as the centre piece of an international campaign that won the grand prix at Cannes Lions for Best OOH.
The concept also allowed us to partner with advertisers on the platform as well as develop a 'close to real time' campaign on the biggest advertising screen in Europe.
In total 50+ pieces of creative ran on the screen at Picadilly Lights.

Technically I also oversaw and pioneered the delivery pipeline to achieve close to real time with what was trending on Twitter.
With listening tools and our fingers on the cultural pulse, we were able to identify, create and display bespoke creative from as quick as 12hours - from concept through to delivery and display. 

Concept art I created for Remembrance Day 

Remembrance Day VFX Breakdown

Remembrance Day Final Creative