Litmoji
iOS App
App Development
Creative Direction
Creative Direction
Creative Direction
Litmoji was a self initiated 'side project' emoji app.
At its height it charted 21st globally on the iOS app store.
I wanted the 'Litmoji' emoticons to have an attitude and edge to them.
References to pop culture, memes and adult themes were deliberate.
More importantly, they were created to feel as if they came from the same, black and white pixel world.