Twitter
Brand
Global

During my time at Twitter I tried to reposition the brand creatively to champion it's users.
We didn't need to look too afar to find the best content to tell Twitter's story, its users were already creating it.
Below is work that sat under the 'This is Twitter' platform I came up with.

Draft manifesto I wrote. Twitter is everything. And then some.

Film shot in a street style capturing soundbites from Tweeters. Idea was to show that Twitter can't be defined and love or hate it, is used by everyone in different ways.

Proof of concept video for the Twitter Grime Community.

Lock up experiment.