Twitter Gaming
Campaign
UK

Gamifying the Gaming Twitter community.
And doing QR codes before QR codes were a thing.
That was the idea behind a easter egg type hunt where we'd have Twitter logos placed all over london.
If participants were lucky enough to find a code, it would take them to one of the many amazing gaming tweets on Twitter.

And if lady luck was on their side, some would have even bagged some premium gaming Twitter merch... 

Some of the merch...